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WHAT IS FUELLING THE SURGE IN TRAVEL TO JAPAN?

A closer look at the global rise of Japanese tourism

Thursday 15 May 2025 | 09:30 - 10:30 BST | 17:30 - 18:30 JST | Online

Presented by

In Partnership with

How should Japan's guests make the most of their visit?

This Financial Times webinar, celebrating the tenth year of our partnership with Nikkei Inc., will bring together experts to highlight the most remarkable experiences Japan has to offer, while exploring how the nation can maintain its tourism momentum.

See full overview

We will discuss the following topics

Japan's attractions

What unique experiences in culinary, music, nature, sports, and cultural tourism are drawing global attention?

Digital transformation

How are digital technologies, social media, and travel apps transforming the way international visitors experience their travels in Japan?

Heritage preservation

What strategic initiatives are being put in place to ensure a balanced growth that preserves Japan’s cultural and natural heritage?

See the Agenda

Speaker Panel

Tak Niinami

CEO

Suntory Holdings

Rajeev Menon

President, APEC

Marriott International

Airi Motokura

Executive Director

Japan National Tourism Organisation (JNTO), London Office

Fiona Wilson

Asia Editor

Monocle

Leo Lewis

Tokyo Bureau Chief

Financial Times

Days

Hours

Minutes

Seconds

Why Attend?

Understand

The big picture, not just the individual strands of the business you work in

Connect

And build relationships with some of the biggest names in your industry

Discover

New approaches and strategies to help win market share

Join Us On Thursday 15 May

FT Live Digital Dialogues - fully digital 50 minutes event experiences delivering maximum engagement. Live webinars provide unique opportunities to engage global senior audiences. All access, digital passes include access to all the live sessions PLUS all sessions on demand for 30 days. Join the conversation.