WHAT IS FUELLING THE SURGE IN TRAVEL TO JAPAN?
A closer look at the global rise of Japanese tourism
Thursday 15 May 2025 | 09:30 - 10:30 BST | 17:30 - 18:30 JST | Online

How should Japan's guests make the most of their visit?
This Financial Times webinar, celebrating the tenth year of our partnership with Nikkei Inc., brought together experts to highlight the most remarkable experiences Japan has to offer, while exploring how the nation can maintain its tourism momentum.
We have discussed the following topics
Japan's attractions
What unique experiences in culinary, music, nature, sports, and cultural tourism are drawing global attention?
Digital transformation
How are digital technologies, social media, and travel apps transforming the way international visitors experience their travels in Japan?
Heritage preservation
What strategic initiatives are being put in place to ensure a balanced growth that preserves Japan’s cultural and natural heritage?
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